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Big thanks to the generous folks who help make this happen

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Getting Ebola Fighters on the COver of Time

Doctors of the World

As Ebola fell out of the headlines, we needed to keep the efforts of the Ebola Doctors on the front page. So we went after the most famous front page of all. Without paying a cent.

Real-Time Response / Social Campaign

2X D&AD PENCIL • 2X CANNES SHORTLIST • ONE SHOW MERIT • NY FESTIVAL BRONZE • MASHIE AWARDS WINNER • MASHIE AWARDS FINALIST •
UNITED NATIONS AWARDS FINALIST

PHOTOGRAPHER: TORKIL GUDNASON

INSTRUMENT OF HOPE

SHINE MSD

News headlines fade away. Thoughts and prayers don’t excite change. So we teamed up with Parkland Student Survivors in an effort to keep the conversation around gun violence on the main stage.

PR / Use of Influencers / Entertainment / Bespoke Item / Live Experience

I'm moving to canada

Doctors of the World

How we used one disaster (U.S. Election), to draw attention to another (Syrian Refugee Crisis).

Search Activation / Real-Time Response / Social Campaign

RECOGNITION

CANNES LIONS GOLD • 7X CANNES LIONS SHORTLIST • WEBBY WINNER • WEBBY FOR GOOD • 2X WEBBY NOMINEE • ONE SHOW MERIT • CLIO BRONZE • COMMUNICATION ARTS WINNER • SILVER NATIONAL ADDY • GOLD DISTRICT ADDY • GOLD NYC ADDY

$249

War Child

World governments spend the equivalent of $249 on war for every person on earth. War Child asked us to make a film to bring this compelling statistic to life. So we put money at the heart of the campaign and asked people to offset the damage being done with their tax dollars.

Social Campaign

The real story

Doctors of the World

We were combating Fake News before anyone understood the impact of it.
"A Non-Profit trolled Breitbart and Infowars with a stealth pro-refugee ad campaign."
- Buzzfeed

Digital Media Placement

Out of sight

Doctors of the World

A fresh take on an ancient medium.

MORE THAN A COSTUME

Doctors of the World

How we turned the year's most controversial costume into a donation device.

Real-Time Response / Social Campaign / Responsive Design

RECOGNITION

2X CANNES LIONS BRONZE • 3X CANNES LIONS SHORTLIST • ONE SHOW MERIT • WEBBY WINNER • WEBBY NOMINEE • CLIO BRONZE • CLIO HEALTH GOLD • 3X CLIO HEALTH SILVER • 2X NY FESTIVAL FINALIST • CHIAT AWARDS GOLD • GOLD ADDY • PUBLICIS WORLDWIDE FINALIST • LONDON INTERNATIONAL FINALIST • MASHIE GOLD • 5X MASHIES FINALISTS

PHOTOGRAPHER: TORKIL GUDNASON

SHIFTING PERCEPTIONS OF GENDER EQUALITY

Adding more women to the workforce could add nearly six trillion dollars to the global market cap.

OOH / Installation / AR / International Women’s Day

#ALLFORNEPAL

Doctors of the World

In times of crisis, aid campaigns often focus on devastation, destruction and despair. We chose to focus on a story of heroism and bravery. We targeted climbers who've scaled Mt. Everest and asked them to help carry the load.

Real-Time Response / Social Campaign / Film